Queer Inclusivity in Marketing

Tuesday

,

June

13th

|

1:00pm

CDT

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Queer Inclusivity in Marketing

Relax and relive the moment.

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What was covered

TikTok is committed to providing a safe and inclusive space for our LGBTQIA+ community to share their stories, connect, listen and learn from one another. Join us on June 13th to learn how to amplify queer voices and show up authentically year-round.

We'll kick off this 1-hour virtual session with the latest industry perspectives on how to be authentically inclusive on TikTok, how to engage the queer community, and creative tips and tricks to get started. We'll also hear from queer-owned small businesses Couplet Coffee and Music City Creative on their experiences as queer business owners, how they found success on TikTok and in their business, and their thoughts on how brands can support the queer community all year.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

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Build a more inclusive brand.

TikTok is committed to providing a safe and inclusive space for our LGBTQIA+ community to share their stories, connect, listen and learn from one another. Join us on June 13th to learn how to amplify queer voices and show up authentically year-round.

We'll kick off this 1-hour virtual session with the latest industry perspectives on how to be authentically inclusive on TikTok, how to engage the queer community, and creative tips and tricks to get started. We'll also hear from queer-owned small businesses Couplet Coffee and Music City Creative on their experiences as queer business owners, how they found success on TikTok and in their business, and their thoughts on how brands can support the queer community all year.

There's so much to learn.

The power of community.

How businesses can bring authentic change.

Thought starters and creative tips to get you started.

Perspectives and advice from industry experts and queer small business owners.

How a brand can show up genuinely year-round.

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

See you there!

rsvp

Small Business Success Story:

Versed Skincare achieved 5.7M video views

The brand combined authentic creator-made Spark Ads with audience targeting, a Shopify Pixel integration, and creative best practices to increase their follower count and drive sales.

Versed Skincare, a vegan, cruelty free, and clean brand, creates products that are made with proven ingredients and without the fussy packaging and conventional retail markups.

The brand invited TikTok's massive community of beauty enthusiasts to Versed Skin School to learn about all things skincare, hear about an acne routine that actually works from a trusted dermatologist, and see real testimonials of the all-new Out of Sight Dark Spot Gel.

Versed Skincare’s recent TikTok campaign was a success. They achieved:

5.7M

Video Views

2.9M

Total Reach

33K

New Followers

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

TikTok For Business

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